India’s live entertainment market is one of the fastest-growing in the world, but finding the right experiences hasn’t kept up. thumpN launches today to change that.
Built by a team with over two decades of experience shaping India’s live entertainment industry, thumpN is an AI-native discovery and ticketing platform designed to help fans discover experiences that genuinely match who they are, what they love, and how they want to feel. Whether concerts, comedy, nightlife, sports, festivals, or emerging regional events, thumpN brings the entire live landscape into one place.
With over 40,000 live events across 319 cities each year, fans are overwhelmed by choice while organisers struggle to cut through. Discovery is scattered across social feeds, algorithms, group chats, and word of mouth. As the market expands beyond metros and consumer behaviour shifts toward more conversational and personalised experiences, the category is ready for a different discovery model.
At the centre of the platform is Shadow, thumpN’s conversational AI agent designed to help fans find highly contextual live experiences through natural conversation rather than traditional search. Shadow understands intent, maintains conversational context, and reasons across events from multiple sources. Behind it is a network of contributing curators – artists, promoters, venue insiders, and genre specialists embedded across cities, whose on-the-ground signals continuously sharpen Shadow’s taste. The result is recommendations that carry both AI precision and human cultural instinct, growing more personalised with every interaction.
“This started from a simple frustration,” said Varun Khare, CEO of thumpN.
“Discovery today is fragmented across social feeds, algorithms, WhatsApp groups, and word of mouth. The explosion of India’s live entertainment market, combined with the shift toward conversational and AI-native consumer behaviour, has created an opportunity to rethink discovery from the ground up. We’re building thumpN to feel natural. Fans can ask Shadow for anything from ‘a stand-up show this weekend under ₹1,500’ to ‘something fun for the family on Sunday,’ and the platform understands context, intent, and taste. At the same time, organisers get better infrastructure to grow and strengthen their position. thumpN only succeeds if the ecosystem does.”
That conversational layer is the result of a deliberate product choice.
“Most ticketing platforms layer AI on top of a search bar. We rebuilt the experience to be AI Native,” said Shreyas Srinivasan, Director & Strategic Advisor, thumpN.
“Shadow maintains context, reasons across live experiences throughout, and learns your taste over time. The result isn’t a smarter search box, it’s a fundamentally different way to discover live entertainment.”
As fans interact with Shadow, it continuously refines recommendations based on evolving preferences, habits, and experience patterns. The platform also simplifies life for organisers, artists, venues, and promoters through AI-native onboarding and partner-first infrastructure, giving them sharper insights into their audiences and stronger tools to plan, market, and scale their events.
thumpN has been built alongside early support from artists, promoters, and venue operators deeply embedded within India’s live entertainment industry. The platform launches with a growing pipeline of live experiences across a broad mix of music, theatre, comedy, festivals, nightlife, sports, and community-led experiences.
“Live entertainment has always been about connection – the right fan, the right artist, the right moment,” said Alaap Gosher, Strategic Advisor, thumpN.
“When that connection happens, you get something far more valuable than a ticket sale. You get loyalty, belonging, advocacy. The platforms that help build those relationships, not just sell access to them, will shape the next chapter of India’s live entertainment ecosystem.”
thumpN launches as a pan-India platform, built to serve fans and organisers across metros as well as Tier 2 and Tier 3 markets, where live entertainment demand is accelerating rapidly.
The platform is now live at thumpn.com.
