As part of their recently launched campaign, ‘Always Brewing’, Budweiser is set to host its international music property ‘What’s Brewing’on Thursday, 27th October 2016 at Koramangala Social in Bangalore. What’s Brewing in Bangalore will showcase an eclectic mix of 6 outstanding performances and experiences under one roof. The line-up will feature some of the biggest names in the electronic music space such as Anish Sood, Rohan Kapoor, DJ SA and DJ KAN – I.
‘What’s Brewing in Bangalore’ promises to offer an incredible experience to all electronic music lovers by showcasing “What’s brewing in the world of music”. The concept will take the Indian audiences on a journey across the world of different sensations, moods, experience and genres. Focusing on the core theme of the campaign ‘Always Brewing’, the event will captivate audiences with two separate stage set-ups namely THE CLUB and THE GHETTO – each being completely different and unique to one another, showcasing a different genre of electronic music.
A throwback to the golden age Hip-Hop, The Ghetto Stage will feature performances by DJ SA and DJ KAN – I. The stage console will be transformed to look like a pop-up Boom Box, featuring urban graffiti from the streets Hip-Hop was raised out of. THE CLUB takes its inspiration from Amsterdam style clubs and will see artists like Anish Sood and Rohan Kapoor spin their take on electronic house music.
Budweiser is also hosting a special contest on their social media platforms where budding electronic music artists stand a chance to perform at ‘What’s Brewing in Bangalore’. Artists who wish to enter the contest can participate by uploading a 30-minute set on Soundcoud. The headlining acts for each stage will select the best set and announce a winner. The winners for each genre will get an opportunity to play the opening set before some of the biggest names in Indian electronic music take stage.