Join the fearless with Budweiser this Friday

Myth or folklore, there is always something legendary that marks Friday the 13th. So why should this year be any different?  As a part Budweiser’s flagship platform What’s Brewing, Budweiser is bringing 13 events to celebrate Friday the 13th . Join the fearless, as the brand brings the biggest events to town this Friday, 13th October 2017.


‘Budweiser’s Friday the 13th’ will feature an exciting line-up of  international artists like Will K, Robert Falcon and CID Inc. who will be performing in Delhi, Bangalore and Mumbai. The lineup will also feature leading local artists like Progressive Brothers, Kan i and ZephyrtoneBudweiser is at the Forefront of shaping the Electronic Music Culture in India by curating innovative music experiences for their fans in India. The brand has remained true to its purpose of dominating the music space by associating with properties like Supersonic, Sensation White, Electric Daisy carnival, Enchanted Valley & Tomorrowland.  

And if that still isn’t enough to get you to one of the gigs near you then the next line might just change your mind. On this ‘unlucky’ day the 13, 113 and 213th person, gets to walk away with a bucket of beers along with specially designed mechandise.

Speaking about Friday the 13th initiative, Vineet Sharma, Associate Marketing Director, AB-Inbev said, “Budweiser has always been on forefront of offering innovative experiences for our consumers through our campaigns. This is a unique concept wherein we are celebrating Friday the 13th in India for the first time, with 13 events which will be held simultaneously across 13 venues. Combined with a power packed line-up of international artists, we aim to own this much talked about day. This initiative is in line with our endeavor to bring alive new occasions and shape the music culture in India.”

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