Budweiser kick starts 2017 by partnering with Vh1 Supersonic
Indian electronic music fans are in for exciting times in 2017 as Budweiser continues to play a pivotal role in shaping the electronic music culture in India by bringing some of the most renowned electronic music events of the world to Indian shores and also partnering with leading Indian music platforms. Budweiser kick starts 2017 by partnering with LIVE Viacom18’s marquee property Gionee Vh1 Supersonic, scheduled from 10-12th February 2017 in Pune.
A multidimensional dance music festival, Gionee Vh1 Supersonic powered by Budweiser is home of India’s definitive Dance Music experience that combines the world’s most renowned artists from the dance music scene with mesmerizing production and sound design to provide a captivating experience for its fans. Gionee Vh1 Supersonic powered by Budweiser has been responsible for bringing landmark artists and events to India including Skrillex, Major Lazer, and Chainsmokers recently announced legendry Eric Prydz as its first headliner, an artist widely recognized as a game-changer in the electronic music industry.
Followed by Eric Prydz, Gionee Vh1 Supersonic powered by Budweiser announces Grammy award winner Macklemore as the next headlining artist. Macklemore says, “India is one of my favorite places in the world. Extremely excited to be playing this festival!”
Speaking about this association, Kartikeya Sharma, Marketing Director, AB InBev, India & South East Asia, said, “2016 was a great year for Budweiser as we introduced the Indian audience to some of the biggest electronic music experiences for the very first time. This year, we are committed towards amplifying this further. We are excited to kick start 2017 by partnering with Vh1 Supersonic who are bringing legendary Eric Prydz to India for the first time. It is an important year for Budweiser wherein we want to lead the electronic music space in India and our associations with Supersonic will only further this agenda.”
Excited about the announcement, Saugato Bhowmik, Head, INS and Consumer Products, Viacom18 shares, “We are excited about the partnership between Budweiser, a globally renowned premium lifestyle brand and Vh1 Supersonic, India’s most definitive dance music destination. Both brands share a common philosophy of shaping the dance music culture in India. We look forward to a long lasting partnership to provide transformative experiences to our audiences through the medium.”
Gear up to transform yourself with the 4th edition of Gionee Vh1 Supersonic powered by Budweiser this February in Pune!
Macklemore also known as the White Privilege II singer is one of the most popular Hip Hop artists of the generation. He’s not just won the hearts of his many fans, but with the release of his album with Ryan Lewis, the pair won 4 Grammy awards in 2014, including Best New Artist, Best Rap Album, Best Rap Song and Best Rap Performance. Thrift Shop, their first single together, reached number 1 on the U.S. Billboard Hot 100 chart and was later dubbed by Billboard as the first song since 1994 to top the Hot 100 list without any direct backing of a major record label. Macklemore often writes the lyrics of his songs on themes close to his heart or on meaningful social causes, for instance, My Oh My¸ is a song that he dedicated to the sportscaster, Dave Niehaus, who died in November 2010. Another song that advocates his opinion is White Privilege which talks about the social movement associated with Black Lives Matter.
About Eric Prydz
Prydz is a household name, respected by fans of all electronic sub-genres – something few artists can lay claim to, in this day and age. He is also deeply revered by his peers and credited with the creation of the “Pryda Snare” – a production technique that has been widely used by the biggest names in the dance music industry including Martin Garrix, Dimitri Vegas & Like Mike, W&W and several others.
A legendary Swedish DJ and producer, Eric Prydz is synonymous with immaculately produced and unique sounding electronic music. Some would even call his sound a separate and self-sustaining sub-genre in electronic dance music. The Platinum-selling producer has been responsible for some of the biggest progressive house tracks of the last decade. His live shows are arguably the most technically impressive, of any touring artist.
As a solo artist Prydz has headlined, and sold out some of the world’s most renowned venues, including Madison Square Garden, Brixton Academy and Alexandra Palace. He’s earned multiple Grammy nominations and topped charts with his alter-ego monikers Pryda and Cirez D. His dedication to his craft is unparalleled and has earned him accolades and appreciation from a diverse community of fans globally. The quality of his music and live sets has ensured that he stays in the highly enviable and unique position of being able to appeal to dance music’s underground hipsters as well as masses of fans that lean towards a more mainstream sound.
Quite simply put Eric Prydz is the unparalleled best of both worlds – the Mainstream and the Underground. There is just no one else like him, in the entire electronic music industry.
Budweiser was introduced by Adolphus Busch in 1876 and is still brewed with the same care and high quality, exacting standards. What began as an American original 139 years ago is a global brand today, enjoyed by consumers in 85 countries. In accordance with its original recipe, this great American lager is aged over Beachwood chips for 21 days which results in a perfectly balanced flavor and a crisp, clean refreshing taste. Budweiser is considered the world’s most valuable beer brand*.
*SOURCE: 2015 BrandZ™ Top 100 Most Valuable Global Brands
About LIVE Viacom18
Live Viacom18 is a wholly owned subsidiary of Viacom18 Media Pvt. Ltd. Live Viacom18 was set up with a strategic objective of growing International entertainment and its consumption on all platforms: Live, Television, Mobile and Online. Live Viacom18 focuses on building IP’s in all genres of Music (EDM, Rock, Pop and Jazz) and Entertainment (Comedy and theatre shows). LIVE Viacom18 has built more than 12 large format IPs across categories over the last few years and is uniquely positioned to build a 360 degree promotional and fan base built up ecosystem. Live Viacom18 has a strong technology business called Spotlight which has direct partnerships with all leading telecom and handset operators in India which give its access to 900 million touch points for pushing consumption of music, varied form of content and music from the live events and Artists bytes and trivia. LIVE Viacom18 engages with millions of consumers through impactful large format live properties such as Vh1 SUPERSONIC MTV VMAI, Nickelodeon KCA, Emerge, MTV Xtreme, and Comedy Central Chuckle Festival amongst others.