Budweiser Experiences, pioneers in shaping electronic music culture in India, bring the second edition of Budweiser x Tomorrowland – the freest place on earth from July 5th – 29th, 2017. This year the brand steps up the experience for the fans through – Road to Tomorrowland, a three-week long electronic music experiential which will embody the true spirit of the festival – Freedom. The highlight of the year is Budweiser’s collaboration with DJ duo, Lost Stories who will be representing India at Tomorrowland – the freest place on earth.
Tomorrowland lovers in India will get a slice-of-life experience of the festival as Budweiser Experiences recreates the fun and fervour through a series of house parties and pre-parties which will culminate with the live-streaming from Belgium. Known for their fresh and groovy bass lines, Lost Stories is one of the best electronica producers in India. As the duo embark on their journey to Tomorrowland, Budweiser Experiences and Lost Stories will host private house parties in Mumbai and Delhi along with Sound Avatar and Anish Sood, respectively.
Talking about the association and the journey to Tomorrowland, Rishabh from Lost Stories said, “We have always strived to leave no stone unturned in taking India to the world through our music. A dream that took shape in 2015 of performing at the world’s largest music festival, Tomorrowland, is about to get further cemented this year. Needless to say, we are brimming with excitement that’s peppered with a little nervousness to better ourselves this year at Tomorrowland. We are enthralled to have the support of a brand that has always supported the scene and artists’ who are brewed the hard way.”
The pre-parties will kick-start on July 14th and will go on till July 22nd across Bangalore, Mumbai, Delhi and Hyderabad which will be hosted by leading names in Indian electronic music scene. These parties are themed and tailor-made to build excitement for Tomorrowland by offering a glimpse into the world’s largest electronic music experience with mesmerizing production and sound design.
The celebrations will hit a crescendo with the live streaming of the festival directly from Tomorrowland in select partner outlets on the weekend of July 29th.
Speaking about the festival, Kartikeya Sharma, Marketing Director, AB InBev, India & South East Asia, said, “Budweiser Experiences and Tomorrowland are built on the same principle of freedom. The festival is therefore an integral part of our proposition to offer unique and immersive experiences to our audience. This year we are going a step further by bringing the music sensation itself to the Indian fans through a series of curated parties themed Road To Tomorrowland. For those not travelling to Belgium to be a part of the festival, we are breaking down the barriers through a multi-city live-streaming of Tomorrowland.”