Brace Yourself! Budweiser x Boiler Room is coming to Mumbai!


Internet-based documenter of underground music to make its debut in India on December 1 with the Budweiser x Boiler Room What’s Brewing In… Mumbai show featuring techno’s foremost experimentalist Actress, alongside exciting Indian electronica producers Sandunes, _RHL and Oceantied

Countdown to the New Year just got more exciting as Budweiser brings down yet another leading music platform to India. The world’s leading online music broadcaster makes its way to Indian shores with the Budweiser x Boiler Room What’s Brewing In… Mumbai show on December 1. This year, Budweiser and Boiler Room are teaming up for a global series of events showcasing What’s Brewing…In the hottest emerging music scenes in the world. Curated by Boiler Room, Budweiser and British musician Actress – one of the preeminent and singular voices in contemporary British electronic music, the event will also feature Indian electronica producers Sandunes, who just released her debut album Downstream, Bangalore-based producer and Consolidate label head, _RHL and Red Bull Music Academy Montreal graduate Oceantied. Budweiser x Boiler Room What’s Brewing is a 12-part global event series that seeks to tell the story of music scenes around the globe, which was launched with a showcase in Brussels in August this year. India is the second instalment in the series.

Sharing Budweiser’s plans for electronic music fans in India, Kartikeya Sharma, Marketing Director, AB InBev, India & South East Asia, said, “Over the course of 2016, we have brought down multi-faceted electronic music experiences – from exceedingly popular global music properties, to developing a more nuanced platform to encourage domestic talent to now introducing a whole new world of music to the ‘purists’. As proponents of electronic music culture, we would like to curate many more such immersive experiences for the Indian fans by drawing on our extensive connect with global music.”

He further added, “Boiler Room, as a platform needs no introduction to a true fan. It is one of the most authentic underground formats and we are really looking forward to bringing this down to India for the very first time. This event furthers our agenda to create never-beforeseen music experiences that are always brewing.”

Boiler Room, the story Having been described as dance music’s Internet streaming party, Boiler Room has – since it was founded in 2010 by Blaise Bellville – evolved from a webcam taped to a warehouse wall to a global broadcaster streaming the best in underground music, from techno and hip hop to jazz and contemporary classical. With its award winning content BR reaches more than 157MM p/month.

The self-proclaimed online home of the underground gives an audience uncatered for by mainstream radio or TV the chance to hear fresh dance music without setting foot in a club and most importantly, also a chance to hear music that would rarely get played in a club.

Boiler Room’s webcam has been a window into underground music scenes – first London’s blossoming UK bass culture, then Berlin’s thriving techno community, and underground American hip-hop in the United States.

Budweiser x Boiler Room What’s Brewing In… Mumbai Boiler Room’s maiden foray into the Indian music scene will see some of the most exciting underground producers in India together with Actress, one of the most forward-thinking producers in electronic music.

Actress

Darren Cunningham aka Actress has earned a reputation for being a fine creator of cerebral abstract techno, that draws strongly from hip-hop, Detroit techno and various forms of UK rooted dance music. For the December 1, Boiler Room and Actress have chosen the most exciting upcoming electronic artists in India, that push the boundaries just as much.

Photography by Tom D Morgan - www.tomdmorgan.com

Photography by Tom D Morgan – www.tomdmorgan.com

Sandunes

With six EPs and now a debut album, Downstream to her name, Sandunes has firmly established herself as one of India’s most respected independent producers. She has performed at SXSW (2015) and opened for the Pretty Lights Analog Future Band in Colorado in August 2015, along with collaborating with dubstep legend and DMZ co-founder Mala.

sandunes

_RHL

One half of the downtempo/electronica act Sulk Station, Rahul Giri also plies his musical wares as _RHL and plays everything from downtempo, house, techno, hip- hop, funk, trip-hop, electronica, ambient, drum and bass to anything in between. An active instigator of the Bangalore alternative/electronica scene, _RHL also regularly introduces new music and acts from Bangalore through his carefully curated music blog turned record label, Consolidate.

_rhl

Oceantied

A graduate of the Red Bull Music Academy class of Montreal, Oceantied is the solo electronic project of Bangalore-based post-rock outfit Until We Last guitarist Ketan Bahirat and is an exploration of Ketan’s electronic music headspace. Oceantied’s music can oscillate between floaty-downtempo tunes and fast-paced footwork & jungle music.

oceantied

Budweiser x Boiler Room What’s Brewing In… Mumbai City: Mumbai Date: December 1 Day: Thursday Entry: By invite

About Boiler Room

Boiler Room is the world’s leading online music broadcaster. Founded in 2010, Boiler Room evolved from a webcam taped to a warehouse wall to a global broadcaster streaming the best in underground music, from techno and hip hop to jazz and contemporary classical. With its award winning content BR reaches more than 157MM p/month. Boiler Room has a significant and growing fan base in Latin America, key broadcast hubs in New York, London, Los Angeles and Berlin and the dedication of the world’s most committed music fans, who consume shows expertly- curated by its passionate music team.

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Budweiser Music programme

As a truly international brand, Budweiser has the power to give rising local DJs, bands, hip- hop acts and more the chance to export their fresh sounds and ballsy attitude to the rest of the world. We’ve been a part of music forever, and in 2016, we’re going to be an even bigger part of what comes next. We’re going to tap into the energy and excitement happening in bars around the world. We’re going to step up and support the up-and-coming artists who embody what Budweiser is all about. We’re going to introduce people to an entirely new world of music around the globe.

What’s Brewing

This year, Budweiser and Boiler Room are teaming up for a global series of events showcasing What’s Brewing…In the hottest emerging music scenes in the world. With an international headliner as our ‘tour guide’ we will be exploring the very best of up-and-coming talent in the most exciting music scenes across the globe. This event in Mumbai is the second in the series, the first ever Boiler Room in India and will see Actress showcase the best of the Mumbai’s and India’s electronic music rising stars.

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